This Wednesday, July 12 from 10 a.m., a brand new JOELLE boutique will open its doors in Quebec, in the central alley of Place Ste-Foy. The Quebec brand of clothing and fashion accessories for women, which is enjoying immense success online and at its Trois-Rivières boutique, is thus getting closer to its customers.
With a concept that places the customer at the heart of the company, the brand has exploded in just a few years. Every week, women from across Quebec travel to experience JOELLE at the Trois-Rivières boutique. This styling expertise can be found tomorrow at Place Ste-Foy. “It is no coincidence that we chose Quebec to open this second store. We know that thousands of customers are waiting for us,” explains Billy Lacasse, president and general manager at JOELLE Inc.
With a surface area of 2,800 square feet, the JOELLE boutique in Place Ste-Foy represents an investment of $700,000. The company, which has experienced exceptional growth of 667% over the past three years, has gone from around ten to more than 70 employees during this same period.
An experience for yourself
The styling service and personalized approach remain at the heart of the experience offered at this new boutique. The Quebec team was selected and trained according to the company's values with the aim of creating authentic relationships between employees and customers.
“Our clients can expect comprehensive support according to their needs. It's really a moment of break for women who can let themselves be spoiled and accompanied. The JOELLE experience is more than buying a product. It's about having a moment for yourself. », underlines Joelle Desaulniers, vice-president and creative director of the company.
This warm approach is even transposed into the aesthetic of the store: “Yes, it’s new, but we didn’t want a modern and sanitized look. Our Quebec store appears to have been built on ancient ruins with its high ceilings and brick walls. We wanted to delve deeper into his story, to give him real life. It has its unique vibration, its own soul. », Mentions Joelle Desaulniers.
Watchword: community
Since its creation in 2016, the JOELLE company's mission is to offer women an unpretentious fashion world while maintaining proximity to its community.
“Generally, the fashion field is cold and distant from customers. We decided to go in the opposite direction, to make fashion more fun, real and accessible. Our customers can expect a feeling of community both online and in store. », Says Joelle Desaulniers.
With the wind in its sails, the company continues its growth while remaining attentive to its customers. “At JOELLE, we put fashion at the service of women and not the opposite. », adds Joelle Desaulniers. Much more than a simple clothing boutique, JOELLE promises a unique experience in an authentic and inclusive environment.
Joelle will be on site on July 12 and 13 to meet customers and celebrate this opening.