Who is JOELLE?
Founded in 2016, JOELLE is a Quebec designer company specializing in the creation of ready-to-wear clothing and accessories.
Our mission?
To offer a world of unpretentious fashion while maintaining a close relationship with our community. We break the rules pre-established by society by putting women at the heart of our design process.
Vision
For JOELLE, freedom is wearing what you want, when you want. It's being who you want.
WEAR WHAT YOU WANT
Dare to wear what you want to wear. Life is too short to impose limits on yourself.
WHEN YOU WANT TO
Give yourself the life you desire, at all times. Allow yourself to be beautiful.
BE WHO YOU WANT
Your style is an extension of your personality.
Values
Our foundation, what guides us every day.
AUTHENTICITY
SELF-IMPROVEMENT
OPENNESS
Let's listen to the customer. Let's think about innovation and growth. Let's bring the brand alive.