DIGITAL MARKETING ADVISOR

JOELLE specializes in the creation and production of women's ready-to-wear clothing. Our mission is to offer our customers an unpretentious fashion world, while remaining close to our community. At JOELLE, we encourage you to wear what you want, when you want and therefore to be who you want.

JOELLE is a growing company looking for a Digital Marketing Advisor comfortable using different digital platforms who has direct experience in campaign creation and optimization. Are you an autonomous person who manages change well, an energetic team player and motivated to generate new qualified leads and nurture new prospects? Continue reading this offer, this position is definitely for you.

At JOELLE, we advocate work-family balance. It is therefore important for us to help you create the balance between the two. We offer you the possibility of carrying out 100% of your tasks remotely. Do you want to work in the office instead? You will be able to do your work in hybrid mode. By teleworking, hybrid work or in the office, you can adjust your schedule flexibly ( arrival and departure time ) to have the possibility of finishing at 12 p.m. on Fridays. You will therefore be able to take advantage of your autonomy.

Advantages of joining the big JOELLE family

  • We offer a competitive salary.
  • We offer several vacation days as well as personal days off.
  • We take the time to celebrate your birthday with a gift.
  • We offer a 50% discount on JOELLE clothing and accessories.
  • In order to maintain the warm and friendly working atmosphere that reigns here, we have a social club to which the employer contributes generously.
  • Several team building activities are planned on the calendar, aimed at strengthening bonds between colleagues.

Your role

As a Digital Marketing Advisor , you will implement, measure and optimize marketing campaigns across our various digital channels in order to increase sales, mainly through digital acquisition.

Your responsibilities

  • Perform audience and traffic analyzes (advertising tools and Google Analytics);
  • Manage web advertising campaigns (Search, Display, video, remarketing);
  • Define omnichannel digital paid campaign plans;
  • Carry out PPC audits and analyzes of web advertising ecosystems;
  • Configure your “tags” and “triggers” on Google Tag Manager;
  • Monitor performance on Data Studio to make optimal recommendations to clients;
  • Design and manage digital marketing and development campaigns, including database management, testing and optimization;
  • Carry out automated email marketing flows in Klaviyo and carry out SMS advertising campaigns, according to pre-established strategic lines;
  • Participate in running the YouTube channel, developing a podcast, etc. ;
  • Ensure that KPIs are respected and reported in the media plan and monthly budget;
  • Collaborate with the content marketing team to improve marketing results in a best-idea culture, identifying and adopting new and innovative growth strategies;
  • Identify and adapt to the best current trends and technologies affecting our industry;
  • Propose new tools to improve productivity.

Your profile

  • Hold a bachelor's degree in marketing, communications or a related field
  • Have a minimum of three (3) years of experience in a similar position, preferably in a B2C/D2C environment;
  • Have up-to-date knowledge of SEM and SEO best practices;
  • Master Google Merchant Center, Google Ads, Google Shopping;
  • Having experience in the fashion industry is a huge asset;
  • Possess knowledge of: Google Analytics 4, Klaviyo, Shopify, Google Data Studio is considered an asset;
  • Possess strong communication and relational skills.

Does all this mean something to you? Send us your application to rh@joellecollection.com , we absolutely want to meet you!

* The masculine gender is used without any discrimination and for the sole purpose of lightening the text.