Skip to content

Cart

Your cart is empty

Check out our newest styles

New Product Marta | Beige blazerMarta | Beige blazer
Marta | Beige blazer Sale price198 $
New Product Didier | Black V-neck topDidier | Black V-neck top
New Product Celine | Long striped cardigan
New Product Wallace | Black palazzo pantsWallace | Black palazzo pants
New Product Raza | Cream long sleeve shirtRaza | Cream long sleeve shirt
New Product Alice | Long grey blouseAlice | Long grey blouse
Alice | Long grey blouse Sale price128 $
New Product Laurent | Speckled black pantsLaurent | Speckled black pants
New Product Lexia | Blue striped dressLexia | Blue striped dress
New Product Bercy | Black denim jumpsuitBercy | Black denim jumpsuit
New Product Benedicte | Black medallion beltBenedicte | Black medallion belt
New Product Camille | Grey leggingCamille | Grey legging
Camille | Grey legging Sale price98 $
New Product Fayette | Washed grey dressFayette | Washed grey dress
New Product Mentana | Long open jacket in creamMentana | Long open jacket in cream
New Product Walter | Black textured blazerWalter | Black textured blazer
New Product Cassini | White henley shirtCassini | White henley shirt
New Product Nina | Grey blouseNina | Grey blouse
Nina | Grey blouse Sale price128 $
New Product Cassini | Blue henley shirtCassini | Blue henley shirt
New Product Cameron | Black blazerCameron | Black blazer
Cameron | Black blazer Sale price208 $
New Product Planta | Essential T-shirt in creamPlanta | Essential T-shirt in cream
New Product Alegria | Khaki brown crew neck T-shirtAlegria | Khaki brown crew neck T-shirt
New Product Fassety | Faded blue cargo jeansFassety | Faded blue cargo jeans
New Product Olsen | Reddish brown turtleneck sweaterOlsen | Reddish brown turtleneck sweater
New Product Ozzy | Black faux leather perfecto jacketOzzy | Black faux leather perfecto jacket
New Product Daphne | black dress pantsDaphne | black dress pants
New Product Valentine | Black shirtValentine | Black shirt
Valentine | Black shirt Sale price118 $
Essentials
New Product Irish | brown beltIrish | brown belt
Irish | brown belt Sale price48 $
New Product Theo | White top with open backTheo | White top with open back
New Product Valentine | Ivory shirtValentine | Ivory shirt
Valentine | Ivory shirt Sale price118 $
Essentials
New Product Garrison | Black hoodieGarrison | Black hoodie
Garrison | Black hoodie Sale price128 $
New Product Muriel | Black beltMuriel | Black belt
Muriel | Black belt Sale price48 $

Article: Imaginarium Collection

Collection-Imaginarium JOELLE Collection

Imaginarium Collection

This month, we invite you to risk, to create. We go to the other side of the mirror and we become other. Come on, girls , let's transform, spread our wings and take our look elsewhere.

" Who are you? […] Explain yourself! (1) »

In the Imaginarium, we embark on an unusual mixture of colors. If we usually combine pastel and cream colors with brown to create a luxurious effect, this time we go elsewhere: we mix them with cold colors like blue, pink, mauve, burgundy, and we complete with black shoes, transparent black tights as well as a black and silver belt to bring out the nuances of the colors in a completely different way.


"So you think you're changed, right?" »

In the Imaginarium, we explore, we mix more classic fabrics with more extravagant cuts. We play with proportions, we transform our flagship pieces and we give them a new identity. For example, we take the stripe, a pattern that couldn't be more classic, but we work it on a jacket which has nothing traditional in its sleeves and collar.

" 'Keep calm ,' said the Caterpillar. “Is that all? ” asked Alice […]. “No, ” replied the Caterpillar.

In the Imaginarium, we have fun: the fabrics take on the appearance of mushroom stripes, the appearance of gauze and the appearance of butterfly wings. There are no limits to the number of combinations we can imagine, and all our creativity is put to good use in this collection.

Girls , two clans are now available to you: tradition or imagination. “And now which one is the right one?” » It’s up to you to make the right choice. But don't forget that you shouldn't be afraid to dare to come out of your cocoon and transform yourself, because as a certain caterpillar said, "You'll get used to it in the long run."

(1) All italicized quotes are from Alice in Wonderland by Lewis Carroll.

En savoir plus

Ce-que-la-mode-aura-retenu-de-deux-années-pandémiques JOELLE Collection

What fashion will have learned from two pandemic years

Who would've believed that? Two years later, Covid-19 is still part of our lives. No one would dare say that they are not looking forward to being rid of it, but if we become a little philosophica...

Read more
Les-10-essentiels-Jojo-à-avoir-dans-sa-garde-robe JOELLE Collection

The 10 Jojo essentials to have in your wardrobe

Girls, do you ever find yourself standing in front of your wardrobe not knowing what to put on? The problem is that you don't have enough basics to allow you to see the potential in your looks. ...

Read more