News

The sun dress at the heart of a successful summer/fall transition

Our sun dresses, where would we be without them? We love them so much that we never want to put them away. We offer you our tips for a beautiful passage through the seasons. Add a jacket We ex...

Material and texture: the two ingredients of a successful look

Often, in our articles, we talk to you about material and texture. We find it essential to separate these two terms so that you can fully benefit from our advice. Above all, we want to explain to y...

The inspiration behind the NINETIES SHADOWS collection

October already! Is it just here that we feel like time speeds up in the fall? Nature may drape itself in its most beautiful colors for a few too brief weeks, but no one is fooled: the grayness ...

Gold or silver? Should you choose?

Navy or black? Heat or coolness? Gold or silver? So many fundamental questions (haha!) that we face. At JOELLE, we put it simply: why choose when you can have it all?! You know, we like to break d...

The inspiration behind the NEOCLASSIQUE collection

When September arrives, with the return of obligations and the end of vacations, we tend to return to a more traditional wardrobe. At JOELLE, fortunately, traditional does not rhyme with boring. F...

The inspiration behind the LADY DANDY collection

After telling you about our creative challenges as stylists ( read here ), I wanted to tell you about what inspired us for this collection. Have I ever told you that, in my wild youth, I went to...

A first collection of JOELLE jewelry

A first collection of…18K gold-plated JOELLE JEWELRY! This is the surprise that we have been hiding from you for several weeks. We have been working for several months to offer you a range of qual...

One collection per month: a new formula for JOELLE

Hello beautiful girls This week is a great week. Two new collections will be released from Wednesday 4:30 p.m. Yes, yes, TWO! That being said, I wanted to tell you a little more about our insp...

A new JOELLE identity

Hellooooo my girls 🤍 How nice it is for me to see you again this week for this new article. Probably, for a while now, the sharpest eyes have managed to detect our new logos, our new colors as w...

A first denim collection signed JOELLE

A new learning experience for us girls, we are adding this collection to our JOELLE Universe. It's no secret when I tell you that once again, it was a question of several months of work, of countl...